@InProceedings{KorfiatisRS2008,
author="Korfiatis, Nikolaos
and Rodriguez, Daniel
and Sicilia, Miguel-Angel",
editor="Lytras, Miltiadis D.
and Carroll, John M.
and Damiani, Ernesto
and Tennyson, Robert D.",
title="The Impact of Readability on the Usefulness of Online Product Reviews: A Case Study on an Online Bookstore",
booktitle="Emerging Technologies and Information Systems for the Knowledge Society",
year="2008",
publisher="Springer Berlin Heidelberg",
address="Berlin, Heidelberg",
pages="423--432",
abstract="Online product reviews is an important advantage for consumers of experience goods in online marketplaces and act as a useful source of information during the purchase of a good. Furthermore in some online marketplaces consumers have the opportunity to evaluate how helpful a review was by using a binary evaluation interface provided by the online marketplace. This results to the usefulness score of a review which is calculated as a fraction of helpful votes over the total votes that this review has received. Our early results indicate that the usefulness score of a particular review is affected in a significant way by the qualitative characteristics of the review as measured by readability tests applied to a large dataset of reviews collected from the UK section of the popular online marketplace Amazon.",
isbn="978-3-540-87781-3",
doi="10.1007/978-3-540-87781-3_46"
}